Email & SMS for Skincare Brands

No account managers. No juniors. Just me. End-to-end retention, from popups and flows to campaigns, design, and your content calendar. You work directly with someone who knows skincare retention inside out and works like part of your team.

Let's Talk Retention

500+: Email Designs Created
10M+: Emails Sent

Client Review

A Partnership That Kept Growing

What started with one brand grew into work across a wider portfolio of DTC, B2B, and education-focused brands under Starpil and Nova Wax. After working together for over a year, their Brand Development Manager shares why the partnership continued to grow.

Allegra Garcia Marketing Manager

Brands in the portfolio

The Approach

Retention Built for How Skincare Brands Actually Sell

Skincare brands don't have one customer. They have shoppers, pros, and repeat buyers, and each one needs a different reason to come back.

Consumer and Pro, Handled Separately

Separate flows, offers, and messaging for at-home shoppers and pros, so a salon owner never gets a first-time-buyer discount.

Segmented by Concern and Routine

Segments built around skin and hair concerns, the products people use, where they are in their routine, and when they're due to reorder.

Problem-Led Campaigns

Campaigns that start with the customer's problem, then educate, launch, and sell. Not just "20% off this weekend."

Skincare-First Creative

Copy and design that feels like the brand, not a template.

Took one brand's email revenue from 10% to 34% of total sales in 90 days.

Email Designs

More Than Just Good-Looking Emails

Great copy, the right segment, and a design that makes people stop scrolling. Every email is built to grab attention and give customers a reason to click.